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Open the doors to a world
of excellence,
creativity and passion.
打開通往卓越、創意和熱情世界的大門
一個多世紀以來，Vogue 擁抱創意與工藝，引領潮流。
我們讚揚時尚，同時凸顯當代的重要議題。
Vogue 代表發人深省的影像和睿智的論述方式。
我們奉獻自身之力支持各種形式的創作者。
Vogue 以樂觀的態度放眼未來，著眼全球，承諾擁抱多元文化，
落實為下一代保護地球的行動。
全球 26 個版本的 Vogue 齊心同調，擁有支持多樣性、
責任感，尊重個人、社群和自然環境的價值觀。
0B
全球觸及數
00
全球市場
00%
內容信任度
00.0M+
不重複訪客
00.0M+
平面月均讀者
000.0M+
社群粉絲數
在未來 5 年內，我們將致力於鞏固作為全球最具影響力媒體之地位，持續將我們的品牌推向嶄新高度，同時持續維持最高質量及創意力。
讀者輪廓 DEMOGRAPHICS
Vogue Magazine
65K
發行量
23.0 x 28.5 cm
2022 年之尺寸 21.0 x 28.5 cm
尺寸
28y - 44y
讀者年齡
800K - 1M
讀者年收入
讀者輪廓 DEMOGRAPHICS
Vogue.com
9M+
月平均造訪
4M+
月平均用戶量
42%
25y - 34y
28%
35y - 44y
用戶年齡
69%
31%
性別比
讀者輪廓 DEMOGRAPHICS
-
Likes
1.68 M -
Female
78 % -
Age
25-34y ( 42 % )
* 全台雜誌期刊類之冠
-
Subscribers
763 K -
Female
77 % -
Age
25-34y ( 33 % )
-
Followers
427 K -
Female
82 % -
Age
25-34y ( 44 % )
-
Friends
253 K -
Female
85 % -
Age
20-29y ( 40 % )
Social
讀者輪廓 DEMOGRAPHICS
Royal Club
-
Members
622 -
Age
35-50y ( 70 % ) -
Avg. Annual Income 2M+
60 % -
Business Owner
35 %
Vogue Voices
-
TW Members
2 K -
Global Members
22.8 K
Beauty Club
-
Likes
184 K -
Members
34 K
KOL Management
-
5 位全經紀約 KOL
-
10k+ 位微網紅
-
50 位美人會特約部落
Community
年度計畫 CALENDAR
2021
HIGHLIGHTS
全新亮點
- Celebrating 25 Years of Leadership 引領跨時代潮流 25 年
- Powering a Greener Future 永續綠時尚
- Localization, Diversification, and Heterogeneity 「美」的多樣詮釋
- Vibing with the #NextGen 解密新世代
- "Amplify" Advertising Influence 多元行銷新模式
Celebrating 25 Years of Leadership 引領跨時代潮流 25 年
擁有百年歷史、具有「時尚聖經」美譽的 Vogue，在全球受到各大品牌及專業人士的推崇。而 Vogue Taiwan 自 1996 年以國際中文版之姿進軍華語市場，即透過最新時尚報導、最實用美妝新聞、最熱門名人話題等內容，幫助台灣女性更輕鬆地追求自信魅力的自我。為了紀念我們過去 25 年的成就，Vogue Taiwan 將在 2021 年陸續舉辦各樣紀念與慶祝活動。
Powering a Greener Future 永續綠時尚
康泰納仕集團致力於對推動社會及環境的永續發展，並透過我們在藝術文化的影響力，創造更多正面能量。2021 年我們除了持續關注各項永續議題、致力於減少我們的碳足跡之外，Vogue Taiwan 更希望能將環保意念化為實際行動，透過像是環保相關內容、更綠化的實體活動等不同層面，將環保觀念落實到台灣人的生活中。
Localization, Diversification, and Heterogeneity 「美」的多樣詮釋
Vogue Taiwan 堅信多元文化價值以及在地文化培養，能幫助達成真正的永續發展。2021 年，我們將持續：創造與時尚更貼近的內容、推動女力覺醒議題、為少數族群和新興人才發聲。除此之外，我們也將利用全球各大產業對時尚勢力的興趣，開發更多元的跨界聯名商品、服務、體驗及內容，與各大廣告主聯手創造極大化的商業價值。
Vibing with the #NextGen 解密新世代
2010 年代智慧型手機崛起，改變了全球消費模式，也讓 Z 世代甚至是 Alpha 世代成為廣告主心目中最具價值的受眾。為了吸引年輕族群並與其有更緊密的合作，Vogue Taiwan 將持續為這些新世代提供一個表現自己的舞台，藉由 SIA、可能研究所等活動，吸引年輕族群。
"Amplify" Advertising Influence 多元行銷新模式
2020 年，全球康泰納仕集團推出了全新改版的網站以及廣告版位，不僅使讀者閱讀起來更加順暢，也打破載具藩籬、提高了廣告載入速度以及可視度，幫助廣告主達到更有效宣傳效果。
今年，為了讓各大廣告主創造極大化商業價值，Vogue 將能：
- 全面開放精準分眾：廣告主能依據內容或受眾類型（如：受眾特徵、行為、興趣、文章標籤...等）投放廣告
- 導入全新全球性廣告投放整合系統 Amplify 及 Spire
- 提供廣告主更詳盡的洞察及成效報告
- 開放 YouTube 平台廣告投放機會
* 單筆廣告投資新台幣 20 萬以上
平面價目 PRINT RATES
| Position / Frequency | 1 | x6-12 | x12-18 |
|---|---|---|---|
| Gate Fold | $640,952 | - | - |
| 1st Double Spread (1st Fashion Brand) | $300,000 | $280,000 | - |
| 2nd Double Spread (1st Beauty Brand) | $290,000 | $270,000 | - |
| 3rd Double Spread (2nd Fashion Brand) | $280,000 | $250,000 | - |
| 4th Double Spread (2nd Beauty Brand) | $270,000 | - | - |
| 5th Double Spread (3rd Fashion Brand) | $260,000 | $240,000 | - |
| 6th Double Spread (3rd Beauty Brand) | $250,000 | $230,000 | - |
| 7th Double Spread (4th Fashion Brand) | $240,000 | $220,000 | - |
| 8th Double Spread (4th Beauty Brand) | $230,000 | $210,000 | - |
| 9th Double Spread (5th Fashion Brand) | $220,000 | $208,000 | - |
| 10th Double Spread (5th Beauty Brand) | $220,000 | $208,000 | - |
| Double Page Spread before Table of Content | $220,000 | $208,000 | - |
| Single Page facing Table of Content (4) | $117,000 | $110,900 | $90,000 |
| Double Spread in TOC | $225,000 | $205,700 | - |
| Single Page facing Masthead (2) | $115,000 | $110,000 | $88,000 |
| Double Spread between Masthead | $223,300 | $212,300 | - |
| Double Spread between Editor's Note 總編的話 | $225,000 | $176,000 | - |
| Single Page facing On the Cover (1) | $115,000 | $110,000 | $86,000 |
| Single Page facing Contributors (2) | $115,000 | $110,000 | $86,000 |
| Single Page facing First View (3) 專欄作家觀點 | $115,000 | $110,000 | $86,000 |
| Single Page facing Edits (12) Vogue 編輯觀點 | $115,000 | $110,000 | $86,000 |
| Single Page facing In Vogue (4) | $110,500 | $105,000 | $84,000 |
| Double Spread in In Vogue Section | $220,880 | $209,770 | $168,000 |
| Single Page facing Mode News (2) | $110,000 | $104,500 | $83,000 |
| Double Spread inMode~ Vogue Girl | $210,000 | $199,500 | $160,000 |
| Single Page facing Cultured Opening (1) | $104,000 | $99,000 | $79,000 |
| Single Page facing Ed Picks (1) | $90,900 | $86,000 | $69,000 |
| Double Spread between Feature Articles | $170,000 | $160,000 | $138,000 |
| Single Page facing Jewelry & Watch (1 + 2) | $90,900 | $80,000 | $65,000 |
| Double Spread in Jewelry & Watch | $166,000 | $150,000 | $130,000 |
| Single Page facing Beauty & Wellness Section (1 + 4) | $83,000 | $78,700 | $59,000 |
| Double Spread in Beauty Section | $157,300 | $149,400 | $118,000 |
| Single Page R.O.P | $73,000 | $69,500 | $57,000 |
| Double Spread R.O.P | $148,000 | $140,500 | $114,000 |
| Horoscope | $80,000 | $65,000 | - |
| Last Look | $80,000 | $65,000 | - |
| Inside Back Cover Single Page | $80,000 | $65,000 | - |
| Back Cover | $252,381 | - | - |
* 雜誌尺寸：23.0cm * 28.5cm / 2022 年雜誌尺寸：21.0cm * 28.5cm。
** 此報價包含紙本雜誌以及平板裝置的露出，但不含稅、內容合作以及製作等費用。
DIGITAL AD
HIGHLIGHTS
數位廣告 六大亮點
- 頁面獨家
- 原生廣告
- 精準分眾
- 多媒呈現
- 旺季包版
- YT 廣告
廣告邏輯 THE LOGIC
All Site Takeover
Vogue Taiwan 官網所有版位全面投放。
Homepage Takeover
Vogue Taiwan 首頁包版搭配至少 1 組 Category Sponsorship 廣告。
Category Sponsorship
頻道首頁以及頻道內頁包版。
ROS Page Takeover
以 CPM 為基準之單篇文章（不指定）內容包頁廣告。
Run-of-Site (ROS)
以 CPM 為基準輪替投放之廣告。
* 新網站採用響應式頁面，廣告投放將不再有載具之分。 ** 6 個頻道頁包含：Beauty, Fashion for 2 Days, Fashion Hot Topics, Entertainment, Lifestyle, and Luxury。
*** ROS Page Takeover 單日可受理至多 4 位廣告主。 **** 廣告主可額外付費使 ROS 輪替版位之精準分眾功能。
包版版位 TAKEOVER & CATEGORY SPONSORSHIP
| Channel | Period |
|
Est. Imps | CPM | |||||
|---|---|---|---|---|---|---|---|---|---|
| All Site Takeover | 1 Day | $580,000 | $667,000 | 1,094,400 | $530 | ||||
| Homepage Takeover | 1 Day | $14,000 | $16,100 | 7,800 | $1,795 | ||||
| Beauty Sponsorship | 1 Day | $171,000 | $167,900 | 316,200 | $539 | ||||
| 3 Day | $487,350 | $478,515 | 948,600 | $514 | |||||
| Fashion Hot Topics Sponsorship (Includes Homepage, Fashion, Celebrity News, and Peoplestory) |
1 Day | $144,000 | $165,600 | 251,200 | $573 | ||||
| 3 Day | $410,400 | $471,960 | 753,600 | $545 | |||||
| Fashion Sponsorship | 2 Day | $160,000 | $184,000 | 299,900 | $534 | ||||
| 6 Day | $456,000 | $524,400 | 899,700 | $507 | |||||
| Entertainment Sponsorship | 1 Day | $105,000 | $120,750 | 190,150 | $552 | ||||
| 3 Day | $299,250 | $344,138 | 570,450 | $525 | |||||
| Lifestyle Sponsorship | 1 Day | $232,950 | $267,893 | 419,450 | $555 | ||||
| 3 Day | $663,908 | $763,494 | 1,258,350 | $528 | |||||
| Luxury Sponsorship | 1 Day | $35,000 | $40,250 | 10,850 | $3,226 | ||||
| 3 Day | $99,750 | $114,713 | 32,550 | $3,065 | |||||
| Effective Date: Nov 1st, 2021 | |||||||||
* 旺季期間為每年 3 月、9 月至 12 月。
** 以上報價不含稅。Rich Media 廣告及 Vogue 代製廣告將收取額外費用。
輪播版位 RUN OF SITE
| Position |
|
Note | ||||||
|---|---|---|---|---|---|---|---|---|
| Page Takeover | $443 | $509 | Minimum spend per day: $120K. | |||||
| Standard Banner | Square | $400 | $460 | Minimum spend per order: $120K. Continuous 3-day and over 5% off. Continuous 7-day and over 10% off. |
||||
| New! Sticky Hero (M) | $400 | $460 | ||||||
| MPU | $150 | $173 | ||||||
| Double Sky | $200 | $230 | ||||||
| Leaderboard | $100 | $115 | ||||||
| Billboard | $200 | $230 | ||||||
| Rich Media Banner | Interscroller | $313 | $360 | |||||
| Wallpaper | $400 | $460 | ||||||
| Native Ad | - | - | Must be tied up with $200K+ Custom Solution Package. | |||||
* 輪播廣告版位皆有基本投放門檻限制。
** 旺季期間為每年 3 月、9 月至 12 月。
*** 以上報價不含稅。Rich Media 廣告及 Vogue 代製廣告將收取額外費用。
**** 在新的 Verso 系統中，廣告會在所有的廣告版位中自動輪播，無法針對展示位置提供特殊指定。
廣告格式 ROS FORMATS & SIZES
Square
Sticky Hero (M)
MPU
Double sky
Leaderboard
Billboard
Native Ad
| Banner Type | Format | Size | Mobile | Desktop | Tablet |
|---|---|---|---|---|---|
| Standard | Square | 420x420 | V | ||
| New & Recommended! Sticky Hero (M) |
320x100 | V | |||
| MPU | 300x250 | V | V | ||
| Double Sky | 300x600 | V | V | ||
| Leaderboard | 728x90 | V | V | ||
| Billboard | 970x250 | V | |||
| Large Mobile Banner (Footer Position) |
320x100 | V | |||
| Rich Media | Interscroller | Full Screen Responsive Ad (9:16) | V | ||
| Wallpaper | 1280x720 | V |
影音頻道廣告 YOUTUBE
Bumpers
不可略過 6 秒影片，高觀看完成率
Non-skippable
15 秒不可略過影片，觀看最佳效率化
Skippable
5 秒後可略過影片，最大化觸及用戶
- 提前預定曝光流量，做品牌強勢擴散
- 提供 IP 播放清單建議，供更精準影片定向
- 指定廣告出現位置（ 如：Pre-roll 首個廣告版位 ）
| Position | CPM |
|---|---|
| Bumpers | $150 |
| Skippable | $190 |
| Non-Skippable | $261 |
| Sponsorship | $310 |
| Targeting Upcharge per Layer | + $37.8 |
*以上報價不含稅
** 點此了解相關廣告規格，更多資訊請見此連結
內容合作 ADVERTORIAL CONTENT
|
|
|
|
|
| Content | 圖文報導 *1 Facebook *1 |
活動網站 *1 Facebook *1 |
圖文報導 *1 開箱影音 * 1 Facebook *1 |
圖文報導 *1 特製影音 * 1 Facebook *1 |
|---|---|---|---|---|
| Rate | $160,000 | $400,000 | $300,000 | $500,000 |
| Note | * 廣告主需提供包括圖素等完整新聞資料 * 此報價不包含製作費以及 Facebook 投放預算 * 以上報價皆為未稅 |
* 此報價包含有限的製作費， 但不含 Facebook 投放預算 * 以上報價皆為未稅 |
||
精彩案例 Showcase
#VogueStayHome
more
EPA of Taiwan
more
Coach Your Style
more
New Balance NB327
more
Cosmed
more
Cathay Life Insurance
more
Vogue Beauty 2020 March Issue
more
Chatbot for Mother’s Day
more
Estée Lauder Double Wear
more
L’occitane Immortelle Divine
more
RMK AW20
more
Tiger Beer
more
Dear Editor by Yvonne Wang
more
Vogue Shopper
more
TBD INST
more
Social Influencer Academy | Samsung
more
CNI for GQ Taiwan
more
Dior Fashion V Star
more
Tiffany T1
more
Pasha de Cartier
more
Gucci Jackie
more
2020 Taipei Fashion Week X FNO
more
2020 Vogue Picnic
more
Asahi Super Dry
more
CONTACTS
CHIEF REVENUE & BRAND MARKETING OFFICER
May Chou
ACCOUNT SERVICE ASSOCIATE DIRECTOR
Angel Chang | Jerry Jao
SR. ACCOUNT SERVICE MANAGER
Angie Tang
ACCOUNT SERVICE MANAGER
Andrew Chen
ACCOUNT SERVICE ASSISTANT MANAGER
Karen Lin | Keisha Tseng
ACCOUNT SERVICE SUPERVISOR
Carina Liao
For any inquiries or questions, please contact us at advertising@condenast.com.tw or (02)2739-6894.